Online WOM Communication of Crossmedia Storytelling
نویسندگان
چکیده
منابع مشابه
NPS and Online WOM
The Net Promoter Score (NPS) is, according to Reichheld, the single most reliable indicator of company growth, and many companies use this recommendation-based technique for measuring customer loyalty. Despite its widespread adoption by many companies across multiple industries, the debate about NPS goes on. A major concern is that managers treat NPS as being equivalent across customers, which ...
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This study addresses a growing trend in how consumers obtain and use information prior to making their online purchasing decisions. Specifically, the authors investigate the relationship between online word-ofmouth (WOM, i.e., customer reviews and ratings) and sales (as measured by Amazon “ranks”) for different product categories. Using data collected from Amazon, the authors find that online W...
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Objectives: The present study aimed to investigate the effectiveness of an online dialogic storytelling program on vocabulary skills (picture, relative, and oral vocabulary skills) of hard of hearing children. Methods: In this experimental study with pre-test-post-test and a control group design, 34 mothers of hard of hearing children participated. Children’s ages range from 4 to 6 years and t...
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Personal stories make our everyday experiences memorable over time. This paper presents ‘Everyday Mediated Storytelling’, a model of the casual storyteller’s process of capturing, creating and sharing personal mediated narratives. Based on this model, an online authoring and publishing application for sharing everyday rich-media narratives named ‘Confectionary’ was developed. Results from a len...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2011
ISSN: 1598-4877
DOI: 10.5392/jkca.2011.11.1.134